Produce and distribute cool car covers within the big cities for free to support the introduction of a brand new car model. As a stunt cars of competing brands can be transformed into the new car model and in a jiffy. The stunt is media wise supported by a registered video showing the transformations to be broadcasted on- and offline and creating attention for the car brand in the streets, in newspapers, in e-zines and blogs and on Twitter. The visual shows an ordinary car cover and the printed one.
