vrijdag 8 augustus 2008

Crossmedia concept De FatBoys

How can you motivate people to slim? The Fatboys is a cross-media concept where online and offline a socker team transforms from Fatboys into Fitboys. Sponsorship opportunities with insurance companies, producers of healthy nutrition and weight loss products. But also start your own team in your town. Fatboys become the (local) heroes by perorming in the media, for real in games and by proving that they can change.