Gotanidea

In het nieuws

2011-11-22T08:32:00.001-08:00

Drugs related violence in Holland.

2011-10-06T02:48:00.000-07:00

AR carpet - Big Brother

2011-09-29T09:15:00.001-07:00

The Naked Floor

2011-09-28T01:49:00.000-07:00

In samenwerking met fotograaf Sebastian Kempa een zwart witte vloer met augmented reality markers realiseren die mensen gekleed en naakt in beeld gaat brengen. (http://www.naked-people.de/)

New car model introduction

2011-08-30T04:28:00.001-07:00

Produce and distribute cool car covers within the big cities for free to support the introduction of a brand new car model. As a stunt cars of competing brands can be transformed into the new car model and in a jiffy. The stunt is media wise supported by a registered video showing the transformations to be broadcasted on- and offline and creating attention for the car brand in the streets, in newspapers, in e-zines and blogs and on Twitter. The visual shows an ordinary car cover and the printed one.

Diallo

2011-08-23T22:37:00.001-07:00

Ballet campaign.

2011-05-17T07:09:00.001-07:00

Amstel

2011-05-16T21:38:00.001-07:00

AR ITU

2011-05-16T21:14:00.000-07:00

Leger van Woorden

2011-05-16T21:10:00.000-07:00

TENNIS DIRECT

2011-05-11T04:12:00.000-07:00

Manon Juliette/ The Dude.

2011-04-15T05:28:00.000-07:00

A campaign in progress and a preview for The Dude rugs before the shoot. Dudes are ingenious rubber stamped flower shapes made from inner tubes. When put together they work as a rugg in the shape you have in mind. They can be used both indoors and outdoors in dry and wet environments such as living rooms, offices, bathrooms or on a patio or next to a pool.

Facebook App 'I like'

2011-02-25T01:11:00.001-08:00

ROOFTOP

2011-02-21T04:25:00.000-08:00

Roofs of commercial buildings as real works of art. The largest gallery in the world to see by using Google Earth. Fly online from continent to continent, from village to metropolis, from artwork to artwork and humanitarian project to humanitarian project. Create attention, awareness and revenues for social projects that are linked to each artwork. Media: Google Earth, publications, press releases, website, sponsor support.

Jacques Loup

2011-02-10T07:59:00.000-08:00

Concepts for a large French luxury shoe store in the fashionable Cote d'Azur. (The French 'Loup' means wolf)

Ballet campaign.

2011-01-23T07:38:00.000-08:00

GOSSIP WORLD

2011-01-18T08:09:00.000-08:00

Information spread over the internet. A growing source of personal information added by your family, colleagues, neighbours, class mates, social network friends....and enemies. About who you are, where you believe in, who your girlfriends are, if you are a hetero or homo sexual, if you are religious...or not and if so.. which religion you believe in. And where you go on holidays.
Gossip World is a concept about a young woman who likes to take revenge on a gossip journalist.. and starts today's version of the Box of Pandora.

Citizens receipt / De Burgerbon

2011-01-15T02:31:00.000-08:00

HOT STUFF

2011-01-06T06:10:00.000-08:00

Changing the public swimming pool

2011-01-05T06:11:00.000-08:00

AR for the public pool
Augmented reality will completely change the look at our environment. The possibilities in 'digital wonder land' are endless.

Holland

2010-12-24T00:12:00.000-08:00

Who's smoking?

2010-12-22T08:50:00.000-08:00

Hike4Education

2010-12-06T13:52:00.000-08:00

New logo for hike event supporting the http://www.gmalaikaf.org

Hans Hillen

2010-12-02T11:15:00.000-08:00

Former Christian Democrat senator Hans Hillen, now defense minister, gave paid advice to cigarette manufacturer British American Tobacco (BAT). He did not inform the government about his consulting activities. Informing the government is mandatory since March of 2010.

Research: Teenagers start younger with consuming alcohol.

2010-12-02T00:09:00.000-08:00

The pope and condoms

2010-12-02T00:06:00.000-08:00

RISK

2010-11-29T05:35:00.001-08:00

Holland.

2010-11-29T04:12:00.000-08:00

Travel the world and show your country to common people. A typical old Dutch house as a tent and projection tools to give good impressions of our totally different culture. A project to registrate for a video, blog etc.

Car Codicil

2010-11-27T06:43:00.001-08:00

The freak show.

2010-11-25T02:55:00.000-08:00

iDEAS Magazine ad CALEFAX

2010-11-24T02:53:00.000-08:00

Fill in..

2010-11-23T02:09:00.000-08:00

Roamers Code widget

2010-11-10T05:15:00.000-08:00

http://www.wix.com/viralaffairs/rc-widget

Animal Army

2010-11-09T03:26:00.000-08:00

A fantasy, a story to tell about how animals strike back after been tortured for centuries. With a happy end naturely where people become vegeterians and we all live together in peace.

The Battle For The Business

2010-10-25T04:53:00.001-07:00

At the end of every year a couple of events will take place in Holland: the anniversery of the 'bishop' Sinterklaas(typical Dutch Tradition)on the 5th of december and a little later Christmas with Father Christmas. After the first event the second one is introduced with high speed in the warehouses and shops. Both events are important for sales.

Linked by slow food: A book created by a social network.

2010-10-05T05:40:00.000-07:00

Make a Free Website at Wix.com

Viral Affairs has developed a recipe book concept which is realised with the help of Karista Bennett/USA (Personal Chef and Culinary Instructor) and a selection of Linkedin members. A book with different recipes and background stories of people who love good food. The widget is a tool offered to all participants to put on their blog or Facebook page. The 100 authors are the media. Take a look on http://slowfoodrecipebook.blogspot.com/

YMCA

2010-09-27T15:00:00.000-07:00

Free website - Powered By Wix.com
Concept for the YMCA lipdub Brazil where a lot of people participated to explain that Brazilians are invited to donate their dinner bills to the organisation. A tax rule in Brazil gives those bills a certain value. Viral Affairs adviced and developed in cooperation with ACM Marketing this concept to support the YMCA (ACM). To create awareness as well as funding. To be continued!

Condition Critical

2010-09-20T21:55:00.000-07:00

When Viral Affairs developed The Planet Music the idea was to link musicians to foundations. Medecins Sans Frontieres/Doctors Without Borders was the first organisation who could profit from free tailor made music made by Tresor Riziki. As former citizen of the Democratic Republic of Congo Tresor sung with all his heart about the country he still loves and had to leave. Look at the impactfull site: http://www.condition-critical.org/feature/ The Planet Music has contact with other organisations to help with music.

Fiat outdoor screen head office Netherlands

2010-09-14T07:22:00.000-07:00

United Nations - ITU

2010-09-07T01:17:00.000-07:00

Interactive concept, design and construction of cyber security environment within ITU site. ITU is the leading United Nations agency for information and communication technology issues.

Moaning

2010-09-03T07:00:00.000-07:00

Art Eco

2010-08-09T04:22:00.000-07:00

Streetkids project to create art series with trash coming from different world cities where streetkids live.

HIT and RUN

2010-08-09T03:19:00.000-07:00

< How to get attention of the public, prospects and the press? Organize Hit and Run where and when you want. To show your work or message in a different way with a team and blow up pictures. In day or night time. In front of offices of publishers, advertising agencies and on events. In places where you'll find a lot of people. In places where you will find your target group. Think of life events, press invitations, Hit and Run combined with the distribution of flyers, a registration of the Hit and Run event and postings on YouTube, Dailymotion, Digg and more. Get in touch with info@gotanidea.nl if you like to know more.

Greetings

2010-08-01T07:24:00.001-07:00

The world of...

2010-07-29T10:28:00.000-07:00

Online concept to provide insight into the future world and its environment. The world that we have to face and the world we will leave for future generations (our children and grandchildren). A site personified by entering your name and age and the data of (younger) family members and friends. Through the menu you can make a step towards the future and see what the world looks like on the basis of current forecasts. At the year that your daughter reaches your actual age (for example).

Clip

2010-07-28T02:35:00.000-07:00

Composed image. Part of a clip concept for Indian musician Harpreet

THE LOST PUPPET CAMPAIGN

2010-07-26T04:10:00.000-07:00

"Loose" thousands of talking dolls on strategic locations: in front of radio and tv stations, newspapers and magazine offices, but also in parks, shopping centres, to create a buzz for a (street)children related organization.

Drogues

2010-05-16T20:34:00.000-07:00

Attention for local food producers

2010-04-18T05:22:00.000-07:00

Red Bull concept

2010-02-22T05:42:00.000-08:00

Concept for art on roofs with the help of Google Earth.

Reacting on the news.

2010-02-12T05:43:00.000-08:00

In Amsterdam a man was beaten up when he was walking in the streets with a 'Gay & Gadgets' shopping bag. After the sexual revolution and upcoming Dutch gay rights movement the clock has been set back by conservative and intolerant minority groups in city. The incident was an opportunity to create a on- and offline solidarity campaign where the public could express themselves on the streets with printed shopping bags (and in their own words).

Everybody his own glossy

2010-01-22T00:37:00.000-08:00

For the homeless

2009-07-29T06:47:00.000-07:00

Imagine it will happen to you: being homeless. The attached picture represents an initiative for homeless people where citizens of Brussels can express their solidarity. Includes exhibition text panels and interactive online PR campaign.

Love of my life concept

2009-07-04T08:41:00.000-07:00

If you're a very attractive woman with a healthy dose of guts and ready to find to find the love of your life get in contact with Viral Affairs. Love of My Life is a concept starring 'you'. In one site and packaged in to a PR concept to get some free PR and naturely the attention of the man you are looking for.

Life saver

2009-01-19T04:52:00.000-08:00

It has happened so many times: Africans drown during the illegal crossing of the Mediterranean sea hoping to create a better life in Europe. A no-budget self made life jacket made from empty plastic bottles, kept together with inner tubes parts , can save lives.

RICH Agency. The model agency of the poor.

2008-10-21T04:13:00.000-07:00

Cinderella, My Fair Lady sources of inspiration for a tale of our time: developing a model agency for the poor who do not dare to dream of becoming a model. Give people a chance to develop their talent, to be ambassador for poverty reduction and use PR and strong brands in the fashion industry to generate more attention and resources for the poor in the world.

Alinéa

2008-09-01T10:17:00.000-07:00

How do you create attention for a new branch of a French furniture giant? Regional awareness-building with a sticker and video team to invite the public to be participate in an online contest. 5 minutes of fame and the opportunity to win prizes: carpets, sofas, armchairs and other things that help to decorate peoples homes.

Crossmedia concept De FatBoys

2008-08-08T10:00:00.000-07:00

How can you motivate people to slim? The Fatboys is a cross-media concept where online and offline a socker team transforms from Fatboys into Fitboys. Sponsorship opportunities with insurance companies, producers of healthy nutrition and weight loss products. But also start your own team in your town. Fatboys become the (local) heroes by perorming in the media, for real in games and by proving that they can change.

REVU

2008-08-08T07:57:00.000-07:00

Re-position a new magazine as the one with stories you'll really experience.

Slim.nl

2008-06-19T02:55:00.000-07:00

On- and offline campaign motivate young people in schools to use siginificant reductions to buy hardware and (legal) software. Promotion team using a bus to visit schools, site, offer to make personalized stickers, and the use of bycicle seat covers with printed messages.

Universal Media

2008-01-15T10:24:00.001-08:00

The request to create a christmas card turned into a plan to help the victims in Bosnia-Hercegovina.

Asthma Foundation

2008-01-15T05:40:00.000-08:00

Site concept and questionaire + linked personalized movie where site visitors met the doctor who showed them a personalized x-ray of their lungs (often in a bad condition due to years of cigarette consumption.

Giant Bikes

2008-01-15T02:04:00.000-08:00

Morfein

2008-01-12T07:13:00.001-08:00

Transformed pictures serve a plate collection.

Prostitution Information Centre Amsterdam

2008-01-05T07:28:00.000-08:00

How do you explain that the work of a prostitute is a real job? A service frequented by many..many men?

DOG8

2007-10-24T07:46:00.000-07:00

More attention and more site visitors for a helpdog foundation with the viral "Dog8 'sound modular. Click on the link below on to bark a song and send it to your friends.http://www.dog8.nl

Fish

2007-10-23T02:24:00.000-07:00

Maclamp

2007-10-21T13:22:00.001-07:00

Oak

2007-10-21T06:27:00.000-07:00

Protest Unilever

2007-10-09T05:17:00.000-07:00

Feel good, look good and get more out of life? Unilever's tone of voice loses its power when employees who work for Knorr, Calvé, Cif risk being fired. Posters were displayed on news shows and digital protest postcards were sent by many.

Young Photographers

2007-10-08T03:01:00.000-07:00

The term 'poor' is often used when talking about 3d world countries but if we realize that a lot of talent is present in those 'poor' countries, we can imagine how those talents can helped. Young Photographers: community, photo stock agency, art online.

1We legacy

2007-10-04T05:45:00.000-07:00

Draw attention for legacy's to support a foundation in a different way. An alternative for the common brochure left at the notary.

Online payment system the www voucher.

2007-09-24T02:00:00.000-07:00

New online payment system used well known Dutch people to attrackt attention for this product by explaining the impact in a funny way.

TCGFH

2007-08-15T03:51:00.000-07:00

Ontwikkeling huisstijl.

1We Een wereld Idee

2007-08-09T09:53:00.000-07:00

1We heeft een sterke band met het zakenleven wat tot uitdrukking komt in de ontwikkeling van projecten (maatschappelijk ondernemen). Dus geen T-shirtjes met opdruk. Jasjes worden bij 1We te koop aangeboden en gebruikt om evenementen aan te kleden.

In het wild geplaatste straatborden vestigen op een andere manier de aandacht op de organisatie.

Zorg met kleinschalige opvallende actie voor attentiewaarde bij on- en offline pers en publiek.

Promotionele horeca actie i.s.m. de kunstveiling van 1We.

Zorg voor attentiewaarde door verspreiden van zogenaamde spakenflyers.

Federatie Kunst Uitleen

2007-08-09T09:07:00.001-07:00

Promotie FKU: gratis art-tattoos bij bezoek aan de landelijke kunstuitleen centra.

Voetbal International

2007-08-09T08:45:00.000-07:00

Fortune Cookie mailing voor adverteerders die visueel geheel was afgestemd op de VI vertegenwoordigers die (als follow-up) met prijzenpakket langs de adverteerders gingen.

KNVB

2007-08-09T08:44:00.000-07:00

Aankondigingsposter Nederland Liechtenstein waar oud stervoetballer zijn intrede maakt als trainer.

HERBAL CARE COMPANY

2007-08-07T02:40:00.000-07:00

Low budget viral voor Vigorin om de heilzame werking van de natuurlijke variant van Viagra onder de aandacht te brengen bij de doelgroep en meer sitebezoek te genereren.

MELKUNIE

2007-08-07T01:46:00.000-07:00

Poster. Onderdeel van schoolmelk direct mail campagne. Goed voor bronzen Esprit en Esprit publieksprijs .

NORTH WEST AIRLINES

2007-08-07T01:19:00.000-07:00

Speel de voordelen op van NWA met behulp van een journaal in een Amerikaans jasje.

1We Een wereld Idee

2007-07-09T09:56:00.000-07:00

Opvallend promotieteam verbeeld de aanpak van omroep en ontwikkelingsorganisatie 1We-Een wereld Idee.

Sea Shepherd Conservation Society

2007-07-09T09:40:00.000-07:00

De wereldberoemde aanhangers van de Sea Shepherd Conservation Society inzetten was dé manier om de aandacht te vestigen op Paul Watson die in Nederland achter tralies zat. Watson, oprichter en voorman van de organisatie en mede-oprichter van Greenpeace zat in de gevangenis wegens zijn radicale manier van protesteren tegen de Noorse walvisvangst.
Een uitzendbudget voor deze (low budget) spot was er niet maar hij is prime-time op TV uitgezonden in de actualiteiten-programma's mede dankzij de 'stopping power' van Martin Sheen, de intensieve lobbycampagne en een 1/1 pagina in de Volkskrant. In de campagneperiode kreeg 'concurrent' Greenpeace mediawise amper aandacht. Watson kwam na drie maanden voorarrest vrij. (met dank aan Thera van Hooymijer en 25 FPS)

1/1 pagina Volkskrant ondersteunde het protest.

Centraal Beheer

2007-06-09T09:36:00.000-07:00

Een jongen irriteerde, verbaasde en amuseerde het terraspubliek met zijn ontploffende ghettoblaster. De act is 45 keer uitgevoerd in alle grote en middelgrote steden. Veel free publicity in nationale en regionale dagbladen. Nominatie ADCN.

Bont voor Dieren

2007-06-09T09:27:00.000-07:00

Jacht op zeehonden mocht zich niet geruisloos afspelen.

Stichting Kritisch Faunabeheer

2007-05-09T09:23:00.000-07:00

Gebruik een bij jagers vertrouwd beeld maar verander het iets om het jagen ter discusie te stellen. Campagne heeft enorm veel publiciteit gehad door trefzekere casting. De afgebeelde jager leek als twee druppels water op een jager die al was afgereisd naar de eeuwige jachtvelden wat resulteerde in een proces en media-aandacht op radio en TV en in de kranten. SKF won de zaak.

DierenBescherming

2007-05-09T09:17:00.000-07:00

Serie kindermutsen ontwikkeld die te koop werden aangeboden bij o.m. de Bijenkorf. Deel van de opbrengst ging naar de Dieren Bescherming.

AVVL

2007-05-09T08:54:00.000-07:00

Buitenreclame campagne mocht in de traditie van 'Is er koffie na de dood?' opvallen. De aankondiging van drie verschillende bekende Nederlanders zorgde voor stoppingpower en free publicity.

SBS6

2007-05-09T08:53:00.000-07:00

Unvowelled outdoor campaign for broadcast station SBS6 to introduce a new soap and major competitor of leading soap GTST (Good times, bad times)

IBM

2007-05-09T08:50:00.000-07:00

Ieder bedrijf is vrij om zijn eigen koers te varen als het om automatiseren gaat maar doe het met een betrouwbare partner anders kan je voor verassingen komen te staan. Nominatie ADCN.

USE CONDOMS NOW.

2007-05-09T08:49:00.000-07:00

Hoe val je op als startende organisatie?

FRAMING SISTERS

2007-05-09T08:28:00.000-07:00

Inhakers voor Amsterdamse lijstenmakerij op posters van politieke partijen voorafgaand aan de verkiezingen.

RABOBANK

2007-05-09T08:25:00.000-07:00

Nieuwsgierig makende mailing legde uit dat de gemakkelijkste manier om online geld te verdienen veel simpeler is dat de maffe voorbeelden die in de vakjes werden getoond: je gewone rekening veranderen in een internet bankieren rekening.

IBM buitenreclame

2007-05-09T07:55:00.000-07:00

Abricampagne. Door een eenvoudige vergelijking werd in 1 keer duidelijk hoe vooruitstrevend IBM was met haar PS2.

Greenpeace

2007-04-09T09:28:00.000-07:00

Genetisch gemodificeerd voedsel: goed voor de producerende en verkopende partijen maar wat weten we over de effecten op de lange termijn?

FIFA

2007-03-26T07:25:00.000-07:00

Ontwikkel een strategie om voor meer bezoekers te zorgen voor het FIFA WK tot 20 jaar. Het thema 'supported by the world' sloeg op aanpak waarbij alle supporters groepen in Nederlanders werden aangesproken op hun afkomst.

Gay Movement Italy

2007-02-07T05:13:00.000-08:00

Als in Italie homosexuelen in elkaar worden geslagen door de politie kan je zo protesteren en een maatschappelijke discussie aangaan.

Stichting Reinwater

2007-01-25T00:49:00.000-08:00

Hoe trek je online de aandacht van sportvissend Nederland? Een baars als screensaver maakte het computerscherm aan de binnenzijde schoon (reuze handig..) De download werd gratis bij een donatie aan geboden. Je geeft wat en krijgt er iets leuks voor terug (met 'branding').

black

2006-11-23T13:51:00.000-08:00

Rover 600

2005-11-23T08:11:00.000-08:00

Positioneer de Rover als de gentlemen's automobile..